Interactive Demo
Value Equation Interactive Demo
Value Equation Interactive Demo is a free, interactive learning demo from the Principles Marketing course on Lykke. It helps you build intuition for Value Proposition, Marketing Mix (4 Ps), Marketing Ethics, Stakeholder Theory. Play with it directly in your browser — it features 5 sliders. This demo lives in the “Foundations of Marketing and Value Creation” section of the course.
How to use this demo
- Drag the sliders to change the inputs and watch the visualization update in real time.
- Experiment freely — there's nothing to break, and every change is reversible.
What you'll explore
- Value Proposition
- Marketing Mix (4 Ps)
- Marketing Ethics
- Stakeholder Theory
Frequently asked questions
What does the Value Equation Interactive Demo demo do?
The customer feels they are getting a "deal." Value Equation Interactive Demo lets you explore this hands-on instead of only reading about it.
What Principles Marketing concept does Value Equation Interactive Demo teach?
An introduction to the core definitions of marketing, the evolution of marketing philosophy, and the central role of value creation for customers and stakeholders. It focuses on Value Proposition, Marketing Mix (4 Ps), Marketing Ethics, Stakeholder Theory from the “Foundations of Marketing and Value Creation” section.
What can I control in Value Equation Interactive Demo?
The sliders change the key inputs. Every change updates the visualization in real time, so you can see exactly how each variable affects the outcome.
How does Value Equation Interactive Demo fit into the Principles Marketing course?
Principles of Marketing by OpenStax is a comprehensive, open-access textbook designed for undergraduate business students to build a foundational understanding of marketing theory and analysis. The course utilizes a mod… This demo is the interactive piece for the “Foundations of Marketing and Value Creation” section. Open the full Principles Marketing course wiki at https://www.getlykke.com/explore/public/principles-marketing-c127f1ca-5c35-417c-9640-f68ce61f6b85 for notes, flashcards, quizzes and the other demos.
What will I understand better after using Value Equation Interactive Demo?
You'll build intuition for Value Proposition, Marketing Mix (4 Ps), Marketing Ethics, Stakeholder Theory — and, crucially, see how they behave when you change the inputs, which is hard to get from a textbook or lecture on Principles Marketing alone.
From the Principles Marketing course
This interactive demo is part of the Foundations of Marketing and Value Creation section. Explore the full Principles Marketing course wiki on Lykke — with notes, flashcards, quizzes and more interactive demos.
Open the Principles Marketing course →