Interactive Demo
TOWS Strategy Matrix Interactive
TOWS Strategy Matrix Interactive is a free, interactive learning demo from the Principles Marketing course on Lykke. It helps you build intuition for SWOT Analysis, Market Segmentation, Targeting and Positioning (STP), Primary vs. Secondary Research. Play with it directly in your browser — it features interactive elements you can explore. Select an internal and external factor to generate a TOWS strategy. This demo lives in the “Strategic Planning and Market Research” section of the course.
How to use this demo
- Select an internal and external factor to generate a TOWS strategy.
- Experiment freely — there's nothing to break, and every change is reversible.
What you'll explore
- SWOT Analysis
- Market Segmentation
- Targeting and Positioning (STP)
- Primary vs. Secondary Research
Frequently asked questions
What does the TOWS Strategy Matrix Interactive demo do?
ST: MAXI-MINI Defensive Strategy Use strengths to minimize the impact of external threats. WO: MINI-MAXI Improvement Strategy Overcome weaknesses by taking advantage of opportunities. TOWS Strategy Matrix Interactive lets you explore this hands-on instead of only reading about it.
What Principles Marketing concept does TOWS Strategy Matrix Interactive teach?
Focuses on the strategic planning process, environmental scanning, and the use of market research to inform business decisions. It focuses on SWOT Analysis, Market Segmentation, Targeting and Positioning (STP), Primary vs. Secondary Research from the “Strategic Planning and Market Research” section.
How does TOWS Strategy Matrix Interactive fit into the Principles Marketing course?
Principles of Marketing by OpenStax is a comprehensive, open-access textbook designed for undergraduate business students to build a foundational understanding of marketing theory and analysis. The course utilizes a mod… This demo is the interactive piece for the “Strategic Planning and Market Research” section. Open the full Principles Marketing course wiki at https://www.getlykke.com/explore/public/principles-marketing-c127f1ca-5c35-417c-9640-f68ce61f6b85 for notes, flashcards, quizzes and the other demos.
What will I understand better after using TOWS Strategy Matrix Interactive?
You'll build intuition for SWOT Analysis, Market Segmentation, Targeting and Positioning (STP), Primary vs. Secondary Research — and, crucially, see how they behave when you change the inputs, which is hard to get from a textbook or lecture on Principles Marketing alone.
From the Principles Marketing course
This interactive demo is part of the Strategic Planning and Market Research section. Explore the full Principles Marketing course wiki on Lykke — with notes, flashcards, quizzes and more interactive demos.
Open the Principles Marketing course →