Interactive Demo
Multi-Attribute Utility Model Demo
Multi-Attribute Utility Model Demo is a free, interactive learning demo from the Principles Marketing course on Lykke. It helps you build intuition for Consumer Decision-Making Process, B2B vs. B2C Marketing, Psychological Influences, Social Factors. Play with it directly in your browser — it features 5 sliders. This demo lives in the “Consumer and Business Buyer Behavior” section of the course.
How to use this demo
- Drag the “Battery Life 25%” slider to change the inputs and watch the result update live.
- Experiment freely — there's nothing to break, and every change is reversible.
What you'll explore
- Consumer Decision-Making Process
- B2B vs. B2C Marketing
- Psychological Influences
- Social Factors
Frequently asked questions
What does the Multi-Attribute Utility Model Demo demo do?
An exploration of the psychological, social, and situational factors that influence how individuals and businesses make purchasing decisions. Multi-Attribute Utility Model Demo turns that idea into something you can manipulate directly and watch respond.
What Principles Marketing concept does Multi-Attribute Utility Model Demo teach?
An exploration of the psychological, social, and situational factors that influence how individuals and businesses make purchasing decisions. It focuses on Consumer Decision-Making Process, B2B vs. B2C Marketing, Psychological Influences, Social Factors from the “Consumer and Business Buyer Behavior” section.
What can I control in Multi-Attribute Utility Model Demo?
The “Battery Life 25%” slider change the key inputs. Every change updates the visualization in real time, so you can see exactly how each variable affects the outcome.
How does Multi-Attribute Utility Model Demo fit into the Principles Marketing course?
Principles of Marketing by OpenStax is a comprehensive, open-access textbook designed for undergraduate business students to build a foundational understanding of marketing theory and analysis. The course utilizes a mod… This demo is the interactive piece for the “Consumer and Business Buyer Behavior” section. Open the full Principles Marketing course wiki at https://www.getlykke.com/explore/public/principles-marketing-c127f1ca-5c35-417c-9640-f68ce61f6b85 for notes, flashcards, quizzes and the other demos.
What will I understand better after using Multi-Attribute Utility Model Demo?
You'll build intuition for Consumer Decision-Making Process, B2B vs. B2C Marketing, Psychological Influences, Social Factors — and, crucially, see how they behave when you change the inputs, which is hard to get from a textbook or lecture on Principles Marketing alone.
From the Principles Marketing course
This interactive demo is part of the Consumer and Business Buyer Behavior section. Explore the full Principles Marketing course wiki on Lykke — with notes, flashcards, quizzes and more interactive demos.
Open the Principles Marketing course →