Interactive Demo
IMC Synergy Simulator
IMC Synergy Simulator is a free, interactive learning demo from the Principles Marketing course on Lykke. It helps you build intuition for Integrated Marketing Communications (IMC), Digital Marketing, Social Media Strategy, Marketing Analytics. Play with it directly in your browser — it features 4 sliders and a live visual canvas. This demo lives in the “Integrated Marketing and Digital Trends” section of the course.
How to use this demo
- Drag the sliders to change the inputs and watch the visualization update in real time.
- Experiment freely — there's nothing to break, and every change is reversible.
What you'll explore
- Integrated Marketing Communications (IMC)
- Digital Marketing
- Social Media Strategy
- Marketing Analytics
Frequently asked questions
What does the IMC Synergy Simulator demo do?
Covers the execution of marketing campaigns through various channels, with a focus on digital transformation and integrated communications. IMC Synergy Simulator turns that idea into something you can manipulate directly and watch respond.
What Principles Marketing concept does IMC Synergy Simulator teach?
Covers the execution of marketing campaigns through various channels, with a focus on digital transformation and integrated communications. It focuses on Integrated Marketing Communications (IMC), Digital Marketing, Social Media Strategy, Marketing Analytics from the “Integrated Marketing and Digital Trends” section.
What can I control in IMC Synergy Simulator?
The sliders change the key inputs. Every change updates the visualization in real time, so you can see exactly how each variable affects the outcome.
How does IMC Synergy Simulator fit into the Principles Marketing course?
Principles of Marketing by OpenStax is a comprehensive, open-access textbook designed for undergraduate business students to build a foundational understanding of marketing theory and analysis. The course utilizes a mod… This demo is the interactive piece for the “Integrated Marketing and Digital Trends” section. Open the full Principles Marketing course wiki at https://www.getlykke.com/explore/public/principles-marketing-c127f1ca-5c35-417c-9640-f68ce61f6b85 for notes, flashcards, quizzes and the other demos.
What will I understand better after using IMC Synergy Simulator?
You'll build intuition for Integrated Marketing Communications (IMC), Digital Marketing, Social Media Strategy, Marketing Analytics — and, crucially, see how they behave when you change the inputs, which is hard to get from a textbook or lecture on Principles Marketing alone.
From the Principles Marketing course
This interactive demo is part of the Integrated Marketing and Digital Trends section. Explore the full Principles Marketing course wiki on Lykke — with notes, flashcards, quizzes and more interactive demos.
Open the Principles Marketing course →